![]() ![]() ![]() So, even though the clothes will eventually wind up on the backs of male prom-goers and wedding party members, advertising for the Vice line will appear in Modern Bride magazine, Brides magazine, Seventeen and possibly People, Hall said, rather than Boys Life or Popular Mechanics. Very often the girl decides what her boyfriend is going to wear.” “Our research has shown time and time again that the bride is the one who makes the decision as to what tuxedos are worn. What we’ve kept in mind when we designed this collection is that they coordinate well with bridesmaids’ dresses.”Ĭoordinating with those dresses is a big point, Hall explained, since brides are the ones who most often decide what the men are wearing at a wedding. These are matching the big colors in bridesmaids dresses. “Colors in men’s wear always seem to lag a couple years behind women’s wear. Whereas colored cummerbunds and bow ties are usually employed to coordinate black tuxes with bridal party dresses, the Miami Vice jackets and accessories will do the job instead. Hall said After Six expects those bright pastel colors of its Vice line to be a big selling point. “Men’s fashions and formal wear in particular have been very traditional for the past couple of years, and Miami Vice is the first to break out of this traditional mode with the unconstructed jackets, very loose, and very different colors. The outfits will feature colored dinner jackets combined with coordinated shirts, white pants and accessories, in such tropical TV colors as fiesta blue, lemon ice and flamingo. The privately held company, established in 1903, was public until a leveraged buyout four years ago.Īfter Six is modeling its Vice line to echo the loose Italian styles and bright colors worn by the series’ stars. After Six controls 60 percent of all formal wear sales worldwide, Hall said, with most of its sales going to retailers renting formal wear for weddings and other special occasions. ![]()
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